{"id":10831,"date":"2011-08-02T07:56:58","date_gmt":"2011-08-02T11:56:58","guid":{"rendered":"https:\/\/www.nomadicmatt.com\/?p=10831"},"modified":"2025-05-10T06:38:42","modified_gmt":"2025-05-10T10:38:42","slug":"i-despise-sunny-beach","status":"publish","type":"post","link":"https:\/\/www.nomadicmatt.com\/travel-blogs\/i-despise-sunny-beach\/","title":{"rendered":"I Despise Sunny Beach. Here&#8217;s Why You Should Not Visit There"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/media.nomadicmatt.com\/2021\/sunnybeachbad.jpg\" alt=\"The crowded beach and waters of Sunny Beach in Bulgaria on a bright summer day\" \/><br \/>\n<strong>Originally Posted<\/strong>: August 2nd, 2010<\/p>\n<p>There aren&#8217;t many places in the world I despise.<\/p>\n<p>Like most travelers, I always try to travel with an open mind about the places I visit. But there are some places you&#8217;ll encounter that just rub you the wrong way. <\/p>\n<p>And that&#8217;s ok. <\/p>\n<p>We all have our own preferences and interests, and what I like about a place, some people won&#8217;t (and vice versa).<\/p>\n<p>Of course, just because I don&#8217;t like a destination that doesn&#8217;t mean the destination itself sucks. Everyone has their own feelings about a place.  <\/p>\n<p>At the end of the day, travel is a subjective experience. We all have our own tastes and interests. And we will all have our own unique experiences in each destination too.<\/p>\n<p>No two trips are the same.<\/p>\n<p>That, in part, is why I love to travel: there is always something new to experience (even in places that you&#8217;ve already visited).<\/p>\n<p>However, there are still some places out there that \u2014 to be polite \u2014 I dislike.<\/p>\n<p>One of those places is <a href=\"https:\/\/www.nomadicmatt.com\/travel-blogs\/ko-phi-phi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ko Phi Phi, Thailand<\/a>. <\/p>\n<p>I&#8217;ve never understood the hype about it or why people like it so much. Other than being a place to buy expensive drinks, it really has no redeeming qualities. It&#8217;s crowded, chaotic, dirty, and overrun with tourists to the point that it&#8217;s just not enjoyable to be there.<\/p>\n<p>Yet, for some reason, <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/thailand-travel-tips\/koh-phi-phi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ko Phi Phi<\/a> has remained \u201cthe\u201d place to go in Thailand.<\/p>\n<p>The other place I hate?<\/p>\n<p>Sunny Beach.<\/p>\n<p>Located on the eastern coast of <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/bulgaria\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bulgaria<\/a>, Sunny Beach (Slanchev Bryag) is a seaside resort destination on the Black Sea. The permanent population is quite small, yet the booming tourism industry brings in tons of visitors during the hectic months of Bulgaria&#8217;s summer.<\/p>\n<p>It&#8217;s the hot spot to visit in Bulgaria, especially if you&#8217;re Russian, English (northern English specifically), or Scandinavian.<\/p>\n<p>Ten years ago, Sunny Beach\u00a0was a quiet seaside town with beautiful beaches and good clubs. But as with so many other destinations in the world, as word got out about how nice it was, it got more and more popular and more and more built for tourists. It went the way of Phuket, Ko Phi Phi, and <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/mexico-travel-tips\/cancun\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cancun<\/a>, <a href=\"https:\/\/www.nomadicmatt.com\/travel-blogs\/overtourism-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">yet another victim of overtourism<\/a>.<\/p>\n<p>Everyone told me Sunny Beach was a good party, but that didn\u2019t really sell the place to me. Another beach party town? Great. <\/p>\n<p>I had just spent <a href=\"https:\/\/www.nomadicmatt.com\/travel-blogs\/the-island-of-ios\/\" target=\"_blank\" rel=\"noopener noreferrer\">three weeks in Ios<\/a> working on my tan and ouzo-drinking skills. But the people I was traveling with were heading there, so I figured I\u2019d join them. We were all going the same route back to <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/bulgaria\/sofia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sofia<\/a> anyway.<\/p>\n<p>While the nightlife<em> is <\/em>amazing (if you like to party until 6am with drunk 18-year-olds, that is), there&#8217;s really nothing else special about this place. <\/p>\n<p>Absolutely nothing. <\/p>\n<p>I stayed three nights (two nights too long) because I ran into friends from Ios.<\/p>\n<p>You&#8217;re probably thinking, <em>Come on, Matt, is it really that bad? There must be something nice about it.<\/em>\u00a0<\/p>\n<p>You\u2019re right, there is something nice about it\u00a0\u2014\u00a0it has a pretty amazing water park nearby. It&#8217;s huge, with some great water slides. I love water parks, and this is a really good one. But you can go to the water park as a day trip from <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/bulgaria\/varna\/\" target=\"_blank\" rel=\"noopener noreferrer\">Varna<\/a> or Burgas and avoid Sunny Beach entirely.<br \/>\nSo why do I hate Sunny Beach so much?<\/p>\n<p>Well, first, the beach itself. It\u2019s covered in beach chairs. So many beach chairs that you can barely put down a towel. I\u2019m not exaggerating. In fact, it\u2019s not really a beach so much as a parking lot full of chairs placed over some sand. <\/p>\n<p>Next, there&#8217;s the water. <\/p>\n<p>A few hours north in <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/bulgaria\/varna\/\" target=\"_blank\" rel=\"noopener noreferrer\">Varna<\/a>, the water, despite being near a port, is crystal clear, beautiful, and inviting. It was just as wonderful as the water I played in in <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/greece-travel-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Greece<\/a>. <\/p>\n<p>But in Sunny Beach? <\/p>\n<p>The water is polluted and filled with an algae bloom so large that the shoreline turned green. If you go in, you walk out looking like a swamp thing.<\/p>\n<p>My Bulgarian friends say this only happens \u201csometimes\u201d and that the water is \u201cusually\u201d nice. But when I pressed them a bit more, they got vague on just how little \u201csometimes\u201d was. I got the impression that sometimes might be a bit more frequent than they let on.<\/p>\n<p>Lastly, Sunny Beach is tacky tourism central. It\u2019s full of glowing neon lights, bars, people on the street trying to get you into their restaurants or clubs, fast food chains, cheesy t-shirt vendors, and everything else a built-for-tourists destination has. <\/p>\n<p>If you&#8217;d blindfolded me, drugged me, and woken me up in Sunny Beach, I could have easily said I was in\u00a0<a href=\"https:\/\/www.nomadicmatt.com\/travel-blogs\/kuta-beach-bali\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kuta Beach<\/a>, <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/thailand-travel-tips\/phuket\/\" target=\"_blank\" rel=\"noopener noreferrer\">Phuket<\/a>, Cancun, or any number of cookie-cutter beachy places in the world. <\/p>\n<p>There\u2019s no culture or uniqueness to this place, except that some signs are in Bulgarian.<\/p>\n<p>Finally, Sunny Beach is filled with people who just want to overpay for a week of drinking. It&#8217;s always happy hour, there are always free shots, and huge night clubs go until dawn. I felt like I was on spring break. <\/p>\n<p>But if you really want to go on a binge on the cheap, there are tons of better destinations in Europe: <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/spain-travel-tips\/barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barcelona<\/a>, <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/portugal\/lagos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lagos<\/a>, <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/greece-travel-tips\/ios\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ios<\/a>, Dubrovnik, and Varna, just to name a few. Those places at least have some history, culture, and charm to them.<\/p>\n<p>Sunny Beach is a giant tourist trap of a destination with a bad beach, overpriced food, tacky bars and souvenir shops, and a bunch of drunks. If that sounds like fun to you, I highly recommend it. <\/p>\n<p>But <a href=\"https:\/\/www.nomadicmatt.com\/travel-blogs\/best-party-cities\/\" target=\"_blank\" rel=\"noopener noreferrer\">there are better places to party<\/a> than Sunny Beach. <\/p>\n<p>While I love a great nightlife, I&#8217;d rather party in a place that also actually has a nice beach.<\/p>\n<p>If I never see Sunny Beach again, I&#8217;d be the world&#8217;s happiest man.<\/p>\n<div class=\"single-booking\">\n<h4>Book Your Trip to Bulgaria: Logistical Tips and Tricks<\/h4>\n<p><strong>Book Your Flight<\/strong><br \/>\nUse <a href=\"https:\/\/skyscanner.pxf.io\/c\/214481\/1027991\/13416?subId1=%26currency%3DUSD&#038;associateid=AFF_TRA_19354_00001&#038;u=https%3A%2F%2Fwww.skyscanner.com%2F \" target=\"_blank\" rel=\"noopener noreferrer\">Skyscanner<\/a> to find a cheap flight. They are my favorite search engine because they search websites and airlines around the globe so you always know no stone is left unturned.<\/p>\n<p><strong>Book Your Accommodation<\/strong><br \/>\nYou can book your hostel with <a href=\"https:\/\/hostelworld.prf.hn\/click\/camref:1101lHtj\" target=\"_blank\" rel=\"noopener noreferrer\">Hostelworld<\/a> as they have the biggest inventory and best deals. If you want to stay somewhere other than a hostel, use <a href=\"https:\/\/www.booking.com\/index.html?aid=362916\" target=\"_blank\" rel=\"noopener noreferrer\">Booking.com<\/a> as they consistently return the cheapest rates for guesthouses and cheap hotels. <\/p>\n<p><strong>Don&#8217;t Forget Travel Insurance<\/strong><br \/>\nTravel insurance will protect you against illness, injury, theft, and cancellations. It&#8217;s comprehensive protection in case anything goes wrong. I never go on a trip without it as I&#8217;ve had to use it many times in the past. My favorite companies that offer the best service and value are:<\/p>\n<ul>\n<li><a href=\"https:\/\/safetywing.com\/nomad-insurance?referenceID=24768462\" target=\"_blank\" rel=\"noopener noreferrer\">Safety Wing<\/a> (for everyone below 70)<\/li>\n<li><a href=\"https:\/\/insuremytripus.pxf.io\/q4vRWg\" rel=\"noopener noreferrer\" target=\"_blank\">Insure My Trip<\/a> (for those over 70)<\/li>\n<li><a href=\"https:\/\/medjetassist.com\/nomadicmatt\" target=\"_blank\" rel=\"noopener noreferrer\">Medjet<\/a> (for additional repatriation coverage)<\/li>\n<\/ul>\n<p><strong>Looking for the Best Companies to Save Money With?<\/strong><br \/>\nCheck out my <a href=\"https:\/\/www.nomadicmatt.com\/travel-resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource page<\/a> for the best companies to use when you travel. I list all the ones I use to save money when I&#8217;m on the road. They will save you money when you travel too. <\/p>\n<p><strong>Want More Information on Bulgaria?<\/strong><br \/>\nBe sure to visit my <a href=\"https:\/\/www.nomadicmatt.com\/travel-guides\/bulgaria\/\" target=\"_blank\" rel=\"noopener noreferrer\">robust destination guide on Bulgaria<\/a> for even more planning tips!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Originally Posted: August 2nd, 2010 There aren&#8217;t many places in the world I despise. Like most travelers, I always try to travel with an open mind about the places I visit. But there are some places you&#8217;ll encounter that just rub you the wrong way. And that&#8217;s ok. We all have our own preferences and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":226368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[114],"tags":[1674],"class_list":["post-10831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-bulgaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I Despise Sunny Beach. 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Today, it is tacky and full of tourists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nomadicmatt.com\/travel-blogs\/i-despise-sunny-beach\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomadic Matt&#039;s Travel Site\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nomadicmatt\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-02T11:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T10:38:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nomadicmatt.com\/wp-content\/uploads\/2011\/08\/sunnybeachbad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthew Kepnes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomadicmatt\" \/>\n<meta name=\"twitter:site\" content=\"@nomadicmatt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Kepnes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nomadicmatt.com\/travel-blogs\/i-despise-sunny-beach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nomadicmatt.com\/travel-blogs\/i-despise-sunny-beach\/\"},\"author\":{\"name\":\"Matthew Kepnes\",\"@id\":\"https:\/\/www.nomadicmatt.com\/#\/schema\/person\/6bb11d2db7d09be3c584f69ea2a840d0\"},\"headline\":\"I Despise Sunny Beach. 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